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The Importance of SEO Strategy for Driving Organic Traffic and Revenue

As a freelance SEO specialist, I offer a comprehensive SEO service that is tailored to your business needs. My focus throughout is on measurable results, which are achieved through an ongoing effort to keep your website optimised for search engines. 

Implementing an effective SEO strategy can significantly increase organic traffic to your website, which in turn generates more leads, conversions, and revenue. SEO is not a one-time task, but an ongoing process. With monitoring and strategic adjustments you remain competitive in the ever-changing digital landscape.


When I talk about SEO, in general, I am discussing Google. The reason being that if you rate highly on Google, the chances are you are going to rate highly elsewhere (Bing, Yahoo etc).

SEO results can fluctuate, but don't let this deter you. The cost vs reward of successful SEO marketing is unmatched. SEO showcases your businesses integrity, autheniticity and attracts a highly valuable audience. 

As we move into 2024, SEO will continue to be a crucial aspect of online business success. I take pride in being ahead of the curve when it comes to search engine optimisation and use the most up-to-date techniques and tools to boost and analyse your websites search engine performance. 


These include: 

  • Website auditing/optimisation

  • Creative copywriting

  • Keyword research/implementation 

  • Backlink building

  • Local citations 

Though SEO is generally an continued effort, some of the above services are offered on a one-time basis. Please ask for more details.

"We have worked with Katrina on multiple projects and cannot fault the service. If I could summarise Katrina's strengths (there are many) - I'd have to start with communication. Katrina explains not only the processes behind how things will get done, but why and when.


Many of our projects have been subject to tight time restraints (Black Friday) and Katrina was completely transparent when sharing a timeline towards completion, including ways we could ensure together that we met the deadline."

Poppy Ellis, Saint & Serenity





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